It's time to redefine clean.
We are trusted makers of premium paints, detergents, and liquid soaps — based in Midrand and Tshakhuma, serving South Africa nationwide. We provide a wide range of innovative cleaning solutions tailored to professional, commercial, industrial, and domestic markets.
Our products combine carefully selected natural ingredients with modern formulation to deliver deep, effective cleaning while caring for people and the environment.
To deliver innovative, high-quality products and services that enhance hygiene, efficiency, and sustainability—while maintaining strong relationships with customers, suppliers, and communities we serve.
To establish a world-class detergent and paint manufacturing brand that offers high-quality, eco-friendly, and cost-effective products for households and businesses across South Africa and beyond.
We constantly push boundaries and explore new possibilities to create cutting-edge solutions.
We measure our success by the positive difference we make in people's lives and businesses.